Wednesday, October 19, 2011

Marketing's Three Building Blocks of Execution


Building Block Number One: Eight Essential Behaviors - 
  • Patience
  • Imagination
  • Sensitive
  • Strong Ego
  • Generous
  • Aggressive
  • Learner
  • Takes Action
Building Block Number Two: Create framework for change 
  • Track effectiveness and measure profits of marketing efforts
  • Reward yourself and others -celebrate success
  • Evaluate and correct - robust process 
Building Block Number Three: Right People Right Place 
  • Know that you and those you work with have capabilities; learn what those capabilities are and are not - work smart
  • Practice T.A.S.K.S. Based Goal Setting
  • Be a leader/manager when you need to lead/manage
  • Be a follower when you need to follow
  • Practice SMART Trust
Blend these Building Blocks together as you practice being real, self-awareness, getting better, and humility.

To that end....Market Smarter, Make More Money

Sources of information
Execution: The Discipline of Getting Things Done by Larry Bossidy, Ram Charan and Charles Burck (Jun 15, 2002)
Speed of Trust by Stephen M.R. Covey (2006)

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