I didn’t say repetition, I said spaced repetition.
- Ken Blanchard in “Know Can Do”
Experts say that improvement is 90% spaced repetition. I’ll repeat…. 90% of learning, changing and improving is not just about hearing, reading and experiencing it again and again and again, but hearing, reading and experiencing it again and again and again spread out over a period of time; days weeks and months.
In “Know Can Do,” Ken Blanchard, along with co-authors Meyer and Hue, lays out an incredible story about how to listen, learn, experience and change; these guys are true change agents.
A few years ago I told my friend Don Harris that I wasn’t going to read any new books that year. Instead, I was going to re-read some previous reads again, experience and learn from them again. The look on his face was great!
My fast from starting new books didn’t last that long, but it did cause me pause and reflection that helped me pay attention to some things. That was the year I was given “The Speed of Trust!” Great book, great read, and I read it at least 3 times before taking a course on the subject from Covey. I don’t know I would have paid that much attention to it if I’d been on my normal reading routine.
How about you and your marketing? Are you breaking from your normal routines? Marketing well is not something that comes real natural to most of us and we have to learn to be purposeful and intentional.
We also have to learn "what to do next."
Have a great day and Market Smarter,
PS...the key word in this entire post is "learn." Or, as Covey would say..."get better."
This is an adaption of a lesson in Market-Smarter-Not-Harder's HomeStudy Marketing Course.