Social Media for Loan Officers? Really?

What does social media mean to Loan Officers and Realtors?

No matter what your career or business model, social media must be included in the marketing report, even if  to say "it is not important." Huh?

Eirk Qualman, author of Socialnomics says "we don't have a choice on whether we DO social media, the question is how well we DO it."

Being a Purposeful Loan Officer

Looking over my shoulder and reviewing the day's events (I visualize myself turning my head)....I see I accomplished some of what I'd intended, but not near everything. Part of the start to my day is reviewing my marketing plan, evaluating and making any changes and focusing on the main event.

My personality is high D/I (from the DISC assessment) which means I have great intentions and will set out to accomplish something, even if it's wrong (D), but I can sure get distracted (I) by texts, people calling, a new idea (brainstorm), shiny objects....(oh look at that kitty). It really is amazing that I get anything done while at the same time I continue to be dumbfounded by the fact it happend AGAIN!