Changes are Hard

He who rejects change is the architect 

of decay. The only human institution which 

rejects progress is the cemetery. 

 

~ Harold Wilson

I don't care who you are, change is hard.

Just hard.

It doesn't matter if you're trying to change, or having to changing. It's hard.

Just hard.

Whether you need to change, trying to change or having to change. It's hard.

Just hard.

If you say it's not, I'll say, as my brother Randy is fond of saying "you lie to your friends and I'll lie to mine, but let's not lie to each other."

Embrace the fact that change is hard and you'll be better prepared to handle the tasks it will take to change.

Because it's hard.

Just hard.

To that end....let's purposefully change in 2012.

And it'll be hard.

Just hard.

But that's ok. It's supposed to be.

Which is Better: Smarter or Harder?

What do you think is best; work hard or smart? I've been accused of being a really hard worker, but wow, that sure doesn't work out real well....much of the time anyway.

This site is about Marketing Smarter and not killing yourself in the process. I meet people every week that are out making sales calls, presentations, 1-to-1 meetings, etc. Many of them are working hard. Yet, many aren't real smart about it. 

I wrote a blog post recently (http://ow.ly/8aHEu) in which I quoted a friend, Nolan Egbert, describing how hard Tebow works to get his job done. Now, I know the results this and last week weren't too impressive, but you have to admit, the guy works hard (have you seen his workout routine!).

Inc. Magazine posted an article (http://ow.ly/8aHN2) about working smart, just don't stop working hard. The article was a bit slanted but I agree with the premise....work/market smart and hard. 

BUT...work and market SMART first.

To that end.....just don't stop either,

Danny

Some Recent Favorite Tweets by Myself and Others

Most sales people don't spend near enough time marketing. Actually, they don't understand the difference between marketing and selling. Do you?


RT @austensmith: Attention. Make sure to have your name listed somewhere on your twitter account so that people know you.


RT @317consulting: The single biggest problem in communication is the illusion that it has taken place. George Bernard Shaw


Market Smarter - know the difference between "sales" and "marketing." Market Smarter and you'll have more prospects to sell to.


RT @GetGravitas: "Never give up" is not a route to success. "Never be afraid to admit and correct mistakes" is much better.


RT @THINKBIGSCHED: This video is extremely motivational and has been a HUGE inspiration over the past 2 months!!...fb.me/RelQ0or0


Keep Looking Over Your Shoulderrp2development.com/2011/05/keep-l…

bigGsaucedaDec 06, 2:12pm via Twitter for iPhone

@SACarley making great points about how to use social media using great examples

RT @BlairEvanBall: Twitter’s Top 10 Remarkable Tweet Stories of the Yearbit.ly/toBh1G

RT @LOMarketSmarter: RT @BlairEvanBall: 5 Ways Copywriters Can Kick Butt With Inbound Marketing bit.ly/uFzHxw

I Didn't Say Repetition, I Said "Spaced Repetition"

I didn’t say repetition, I said spaced repetition.

-         Ken Blanchard in “Know Can Do”

Experts say that improvement is 90% spaced repetition. I’ll repeat…. 90% of learning, changing and improving is not just about hearing, reading and experiencing it again and again and again, but hearing, reading and experiencing it again and again and again spread out over a period of time; days weeks and months.

In “Know Can Do,” Ken Blanchard, along with co-authors Meyer and Hue, lays out an incredible story about how to listen, learn, experience and change; these guys are true change agents.

A few years ago I told my friend Don Harris that I wasn’t going to read any new books that year. Instead, I was going to re-read some previous reads again, experience and learn from them again. The look on his face was great!

My fast from starting new books didn’t last that long, but it did cause me pause and reflection that helped me pay attention to some things. That was the year I was given “The Speed of Trust!” Great book, great read, and I read it at least 3 times before taking a course on the subject from Covey. I don’t know I would have paid that much attention to it if I’d been on my normal reading routine.

How about you and your marketing? Are you breaking from your normal routines? Marketing well is not something that comes real natural to most of us and we have to learn to be purposeful and intentional. 

We also have to learn "what to do next."

Have a great day and Market Smarter,

Danny

512-773-6528

PS...the key word in this entire post is "learn." Or, as Covey would say..."get better."

This is an adaption of a lesson in Market-Smarter-Not-Harder's HomeStudy Marketing Course.