Improve Your Marketing...and Imploding!

You can't market well if you can't deliver your product well; good operations is an essential part of your marketing. 

I was approached by a businessman (I'll call him John) that had come to one of my Guerrilla Marketing workshops. He came because he was looking for new was to market his business, particularly how to blend his face-to-face meetings with social media. As we moved from the workshop into a one-to-one, I began to understand where he is "now," I realized that his business would probably implode if he brought in any more business.

John has had great success in the past and comes up with a new idea at least once a day. He is the epitome of "entrepreneurial seizures." The marketing itself would be a dream account for the right marketing consultant. Except... John is wearing himself out and I believe I've convinced him that he needs to improve his business model before we can work on his marketing.

We'll see if he allows me to introduce him to a small business consultant/coach.

Cases like this are far to common. Most small business are started by people that have great ideas but don't know how to run a business, handle the process and they end up ignoring the operations.

Thus, the operations become a competitive disadvantage to marketing.

Are your operations a competitive advantage?

To that end....